The CIRC recently approved Taikang Life and Alltrust Property to cross-sell the products of each other. Cross-selling is viewed as an opportunity for insurance companies to expand their products beyond existing personal insurance, group insurance and bancasurance products and has become popular within insurance groups, i.e. agents from life and non-life divisions of the same insurance group are permitted to cross-sell each other’s products.

Bank of America/Merrill Lynch release (dated 20 April 2012).