Although no monetary limit is provided in the statute, the Department’s Bulletin S-12 sets “a reasonable monetary limit on the value of gifts that insurers and insurance producers are allowed to give to their clients in connection with the solicitation or sale of insurance products.” By arriving at a de minimis amount, the Department has provided “practical guidance to the insurance industry and to the public by setting reasonable standards that allow a producer or insurer to offer gifts of nominal value.” According to the Department, it is impractical and unnecessary to prohibit gifts that, because of their low market value, would be insufficient to promote the kind of conduct and negative results that the anti-rebating statute intends to prevent.
Examples of gifts of nominal value include calendars, pens, promotional items, inexpensive items relating to life events (e.g., birthday cards), or inexpensive meals. Any gifts that exceed the $15 limit are seen by the Department as an unlawful inducement to insurance within the meaning of Conn. Gen. Stat. § 38a-825. Further, the Department’s Bulletin S-12 states that the terms “gift,” “valuable consideration,” “benefit,” “special favor,” “rebate,” “inducement” or other similar terms include, but are not limited to, cash, gift certificates, merchandise, services not directly related to insurance, meals, entertainment or reduced insurance premiums offered or given by an insurer or producer and relating to the insurer/insured or producer/client relationship.